• People seeking healthier food without the time for a table service restaurant.
• Impulse purchase, location should be near a potential customer’s destination or along the way.
• Strong component of people from 25-40 years of age, such as business people, service providers and individuals with active lifestyles.
• Business catering adds a significant component to Blendz’ business.

Market Position

• Predominately lunch trade, secondary day trade late morning and mid afternoon
• Product break down roughly 30% smoothies, 30% salads and 30% panini.  Coffee, depending on location, can add a significant revenue boost.
• Blendz will require an exclusive for smoothies, but not for other products.
• Competition includes Quiznos, TOGO’s, Subway, Jamba Juice, Robeks and Smoothie King.
• Blendz will go into a retail development with an established coffee and sandwich concept.  Blendz will strongly prefer not go into a retail development with an existing Jamba Juice.

General Location Parameters

• Near business center for lunch and catering business.
• Ideal is a mix of commercial and residential components.   This could be an older village center with a street of restaurants, retail stores and small businesses or a new multi use project where people eat, sleep, shop and work.
• Will not locate in the immediate vicinity of Jamba Juice.
• First floor of office building with street visibility is a possibility.
• Avoid large power centers where Blendz would struggle to create a presence.
• Nice adjacent uses:  hospital, high school, sports venue or park, hotel, or transportation hub. 

Unique Locations

• Civic Center
• University/Community College
• Tourist attraction
• Transportation station
• Airport
• Indoor shopping mall/food court
• Stadium/athletic complex
• Mixed-use urban redevelopment
• Flexible as to size and logistical constraints

Space Parameters

• 1200-1400rsf
• 600-1000rsf for unique locations or Express Locations
• End-cap, inline, stand-alone, multi-tenant, with other food/retail outlets in the area to create a draw.
• 5 year lease term with fixed rate renewals.
• No percentage rent.  An exception would be high traffic indoor malls or airports.
• Adequate parking for complex, dedicated parking not necessary.  At a minimum, the selected location should provide 3 parking spaces for every 1000rsf of space in the complex.
• 200 Amp, 3-phase electrical service.
• Area for outdoor seating preferred.
• No special exhaust requirements.
• Signage on storefront and, if complex has one, monument sign.
• Space must be operational within 3 months of Lease execution; therefore focus should be on existing product only.
• Landlord to provide allowance or provide at its cost restrooms, HVAC, electrical service, standard ceiling with lights.